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Formula 1 Announces $100 Million Dollar Partnership With Crypto.com

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“In addition to building the (worlds) fastest-growing crypto platform and the leading app in both the App Store and Google Play, the Crypto.com Visa Card is the (worlds) most popular crypto card available in 30+ countries worldwide. Partnering with Formula 1 will ensure Crypto.com continues to grow their brand awareness on an international stage.”

– An official statement from Formula 1.

Crypto.com, the fastest-growing crypto platform with over 10 million users worldwide, was recently announced by Formula 1 (F1) as the inaugural global partner of the new Sprint series for 2021.

The first event is scheduled for Saturday, July 17th, at the Formula 1 Pirelli British Grand Prix. Crypto.com will also present a brand new award ahead of the Belgian Grand Prix.

“As F1 continues to explore new ways for fans to engage and become more immersed in the sport, Crypto.com will also become the Official Cryptocurrency Sponsor and NFT Partner of F1.”

– An official statement from Formula 1.

The new Sprint format will see the drivers battle it out over 100km on Saturday afternoons of the selected Grand Prix weekends, with the result from the Sprint then deciding the starting grid for the upcoming full-distance Grand Prix.

Crypto.com will have a trackside presence at every race for the remainder of the season as part of a leading global partnership deal with Formula 1. Mirroring the fan-first approach F1 has adopted to engage with new audiences, Crypto.com aims to democratize the world of cryptocurrency for fans.

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