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Porsche Launches NFT Sports Collectibles Platform

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“The demand for classic trading cards and albums has been unbroken for decades.”

Christian Knörle, Head of Company Building at Porsche Digital.

Forward31, a subsidiary of Porsche that focuses on developing startups, has launched Fanzone to operate a non-fungible token (NFT) trading platform.

The project recently announced that the German Football Association would be its very first partner.

With most platforms looking to promote collectibles of generally well-known teams, this could help set the Fanzone platform apart from their competitors. 

Introducing: Fanzone by Forward31, a Subsidiary of Porsche

“With Fanzone, we are now digitizing this promising market.”

Christian Knörle, Head of Company Building at Porsche Digital.

Fanzone will work as a marketplace to purchase, collect, and trade sports cards. Fanzone, however, is entering a very competitive market.

Most of the well-known players in the industry are not necessarily direct competitors to Fanzone, although various NFT-based sports collectibles platforms have launched in the last couple of months.

Featuring: Unique Partnerships

A unique and exciting aspect about Fanzone is its partnership with the German Football Association that involves both the women’s and men’s national teams, the U21 youth team, and players from the German third league.

Initially, Fanzone cards will depict the men’s squad, a favorite in the European soccer tournament, the under-21 team, which won a European youth tournament of its own earlier this month, plus the women’s team that has even secured two world titles for itself.

With most platforms looking to promote collectibles considered more mainstream, this move seems like a step in the right direction for Fanzone in setting itself apart from the competition.

Final Thoughts

“We are convinced that innovative, digital interaction platforms between sports fans and their favorite teams offer huge growth potential. That is why we are excited to be able to build such a platform sustainably with a strong partner like Forward31.”

 Dirk Weyel, Chief Executive of Fanzone.

Although competitor collectible NFT platforms emphasize sports, such as fantasy football, basketball, and more, Fanzone promotes the tradition of collecting and trading sports cards – but in a digital manner.

Forward31 is a Porsche initiative meant to promote innovation through a startup ecosystem.

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